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License! Calendar 2008
Brand Licensing's Newest Strategist
The New York-based Li & Fung USA, part of the family run 102-year-old Hong Kong company with its roots in sourcing and supply chain management, has made numerous acquisitions over the past two years as part of its strategy to become a global brand and licensing powerhouse and a preferred turnkey partner and supplier to the world's largest retailers.
LATE BREAKING NEWS
Cookie Jar to Acquire American Greetings Properties; Deal with DIC Finalized
Cookie Jar Entertainment has not only settled its litigation with American Greetings over its proposed merger with DIC Entertainment, but the children's entertainment company will acquire AG's evergreen properties Strawberry Shortcake, Care Bears and Sushi Pack for $195 million.
Recent News
Wanted Spawns Video Game
License! Global Weekly E-news
Warner Bros. Interactive Entertainment is partnering with Grin to develop a video game based on the recent movie release “Wanted” starring Angelina Jolie.
Universal Launches Family Music Collection
License! Global Weekly E-news
The Universal Music Family collection, featuring singers from Stevie Wonder to Marvin Gaye, Ella Fitzgerald to the Jackson will hit stores Aug. 19.
Mattel Wins in Bratz Case
License! Global Weekly E-news
Mattel has won its copyright infringement case against MGA finding that designer Carter Bryant created the concept for Bratz dolls while under contract with Mattel.
Current Issue
Features
Making More Magic
By: Tony Lisanti
Licensing Biz Builds Biggest Deals
By: Bernadette Casey
U.S. Cover Story
Brand Licensing's Newest Strategist
By: Tony Lisanti
Consumer & Retail Trends
Editor's Note
By: Tony Lisanti
European Perspective
By: Josephine Collins
Last Month's Issue
Features
A Walk in the Park
By: Josephine Collins
Flick Picks
Consumer & Retail Trends
Editor's Note
By: Tony Lisanti
European Perspective
By: Josephine Collins
U.S. Cover Story
Top 25 Global Retailers
Industry Events
MAGIC Marketplace
Aug 25, 2008 - Aug 27, 2008
Las Vegas, NV United States

Expo Licensing Latinoamérica
Aug 26, 2008 - Aug 28, 2008
Mexico City, Mexico

Cartoon Forum
Sep 16, 2008 - Sep 19, 2008
Ludwigsburg, Germany

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June Art of Licensing Digital Edition
Survey of the Month
Is banning junk food ads during kids' TV programming in the UK a viable response to the child obesity crisis or is it too problematic because it eliminates a valuable source of financing for programming?
Viable response
Too problematic
Both
Neither
Don't know
Viable response
68%
Too problematic
13%
Both
11%
Neither
7%
Don't know
2%
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